Historic Roswell Beautification Project

The Mission

The Focus

Phase 1

December Lights

Historic Roswell is a unique neighborhood and recognized nationally as a historic place and one of the best communities to live, work and raise a family. Our mission is to create, maintain and preserve the beauty and charm of our streets, improve civic pride, and enhance the overall Historic Roswell experience for our citizens and visitors.

To do this we will

Work with the City of Roswell to expedite streetscape projects to make Roswell more attractive and inviting (this includes a maintenance plan).

Partner with the City of Roswell, Civic Groups, Business Groups, and Private Citizens to raise and coordinate funds/donations for streetscape projects.

Determine specific strategies to motivate local businesses to set higher standards and create consistency while maintaining their outside space.


Our team of Roswell business owners, citizen volunteers, and outside consultants began their study of “Opportunities for Beautification and Improvements” in August of 2016.

Initially the focus of the committee’s attention was the historic business district and restaurant zone on Canton Street. This zone is from Magnolia Street to Canton Street to Woodstock Road.

As the study developed, the project expanded to include both the Heart of Roswell Park and the Roswell Town Square.

The HRBP has met with many of Roswell’s civic groups as well as city government representatives to ensure that our recommendations are consistent and compatible with other plans and initiatives in progress such as the East – West Alley Plan and the City Green Plan


The term ‘Streetscape’ encompasses all the visual elements of a street including the adjoining buildings, sidewalks, furniture, trees and open spaces that form the street’s character.

In order to determine the opportunities for improving the streetscape along Canton Street, the HRBP looked to neighboring communities such as Alpharetta, Woodstock, Marietta, Rome and Hapeville, as well as cities in nearby states – Boone, NC, Franklin, TN and Greenville, SC.


The HRBP’s initial project focus for streetscape beautification falls in four categories

Phase One